umers can easily recognize it.
“Enfagrow”, translated as “安儿宝”, is a milk powder brand.  “儿”, meaning “baby”, “children” and “宝”, meaning “treasure” imply that this product is good for babies and children. “Safeguard”, a brand for soap and bathing lotion, is translated as “舒肤佳”.  Here “舒” means “comfort” and “肤” means “skin”. So this translation will leave the impression to people that this soap or lotion can bring comfort to the skin.  “Colgate”, a brand for toothpaste, is translated as “高露洁” with the character “洁” meaning “clean”, indicating that it can make people’s teeth clean and tidy.  “Saridon”, a painkiller, translated into Chinese as “散利痛”, utilizes the character “散” (ease, dispel), “利” (be good for) and “痛” (pain) to indicate that it can ease people’s pain. “Benz” and “Porche”, two famous automobile brands, are translated as “奔驰” and “保时捷” with “奔”, “驰” and “捷” all meaning going very fast. “Reebok”, a brand for running shoes, is translated as “锐步”.  “锐” (sharp, vigor) and “步” (foot) all serve to convey the features of the product.