要求学员从所在企业(或熟悉的企业)过去三年中,找出一个与创新管理相关的问题,然后向主管提交一份3,000-3,500字的报告。学员应在报告中:
a) 介绍企业,阐释创新过程中遇到的问题或困难(300-500字,15%)
b) 分析原因,引用适当的创新管理文献解释情况(600-700字,30%)
c) 运用适当理论,模型及概念,找出可行的解决方法以援和困难(1500-1750字,30%)
d) 向企业建议改善目前状况的实际措施(600-700字,25%)
You are required to identify a problem/issue related to the innovation management within your organisation (or an organisation with which you are familiar) in the past three years. You should then produce a report (3,000-3,500 words) for your directors in which you must
a) Introduce the organisation and describe the main issues/difficulties in the process of innovation (300-500 words, 15%)
b) Analyse the reason(s) for the difficulties, using appropriate innovation literature to explain the situation. (600-700 words, 30%)
c) Identify possible solutions using appropriate theories, models and concepts to alleviate the difficulties. (1500-1750 words, 30%)
d) Make recommendations to the organisation regarding the practical actions for change needed to improve the current situation. (600-700 words, 25%)